Dine Sight AI
MY ROLE
Framer development
INDUSTRY
Restaurant Tech / AI / SaaS
YEAR
2025
DineSight AI is an AI-powered operations intelligence platform for restaurants specifically built for multi-location or growing restaurant groups that are losing operational visibility as they scale. It's a product of BrickandMortar.ai. As restaurants grow to multiple locations, owners lose sight of what's actually happening on the floor theft, stock problems, slow service, staff inefficiency. DineSight's pitch is that the answer isn't hiring more managers, it's plugging AI into your existing systems.
As a Framer developer at Branding & CO, I was tasked with translating their Figma design into a fully responsive, launch-ready Framer website that could bring that sharp, urgent pitch to life on screen.
Challenge
DineSight's pitch hinges on a problem that restaurant owners feel deeply but often can't see clearly, operational blind spots that only multiply as they open more locations. The website needed to make that invisible problem feel visceral and immediate, while positioning the AI solution as practical and plug-in-ready rather than abstract or disruptive. On top of the messaging challenge, the build itself had to be technically flawless: pixel-perfect across every breakpoint, fast-loading for an audience that spends most of their time on the floor rather than at a desk, and consistent across the full range of browsers and devices. Any visual inconsistency or performance issue would undercut the credibility of a product that promises precision and control.
What I Did
In close collaboration with the Branding & CO team, I handled the full development lifecycle from interpreting the Figma files through to final QA, making sure every design decision was executed accurately and performed reliably in Framer.
Built the entire website in Framer directly from DineSight AI's Figma files, maintaining design accuracy and visual hierarchy throughout to ensure the platform's bold, data-driven identity came through on screen
Implemented responsive layouts across mobile, tablet, and desktop breakpoints, ensuring the site held up cleanly for restaurant operators and group owners regardless of the device they were on
Added purposeful animations that reinforced a sense of real-time intelligence and operational awareness — reflecting the platform's core promise of continuous, AI-powered visibility across locations
Optimized page speed and SEO to support discoverability in a growing restaurant tech market where search presence is a key driver of inbound interest from scaling operators
Maintained regular communication with the Branding & CO team to stay aligned on progress, address feedback promptly, and deliver the project on time and to brief
Result
The final website is fast, visually precise, and fully faithful to the original Figma design presenting DineSight AI's operations intelligence platform in a way that feels direct, credible, and immediately relevant to restaurant owners and group operators who are tired of flying blind. The site captures the urgency of the problem and the practicality of the solution without overcomplicating either. Delivered on time as a fully launch-ready website, it is optimized for performance and search, built for scalability, and consistent across every device and browser its target audience uses.
